Red circle sticker with white checkered border, featuring a cartoon burger character, and the words "Atkins Kitchen" and "Thank You!"
Brown paper grocery bag with red graphics of a smiling burger character and the text "Atkins Kitchen," placed on a black-and-white checkered surface with a black background.
View of Atkins Kitchen restaurant with illuminated sign, customers dining inside, and a takeaway menu with a thank you sticker featuring a burger cartoon.
A vintage-style poster introducing Atkins Kitchen with retro design elements, including a happy animated burger character with arms and legs, and red decorative stars and checkerboard borders.
Red and white menu from Atkins Kitchen featuring main dishes, desserts, cocktails, and mocktails with playful cartoon food characters, alongside a rewards member card.
Collage of three photos of different dishes: a burger with lettuce and tomato, bacon-wrapped jalapeño peppers, and sliced steak with green sauce; red and beige checkered background with Atkins Kitchen logo, a cartoon of a smiling food container, and text "Let's Eat!" and "Enjoy elevated classics."

april fools prank

Create a believable brand logo and branding for a fake Atkins restaurant launch for April Fools Day.

The goal was to achieve a retro, classic diner look to play off the all America nostalgia.